Wendy’s
French Toast Guy

Wendy’s was launching a portable new way to enjoy French toast; Homestyle French Toast Sticks. Unfortunately, people only saw French toast as a breakfast for weekends and special occasions, not one that could be eaten on the go.

So, natually, the only solution was to take French Toast where it has never gone before…the subway.

Watch the case film here ↓

“Legendary.”

— BlogTO

“A social phenomenon.”

— Narcity

“This takes the pancake.”

— Toronto Transit Comission

“I just love french toast.”

— French Toast Guy

243 million people reached

/

30% increase in breakfast sales

/

192% above projected sales

/

243 million people reached / 30% increase in breakfast sales / 192% above projected sales /

The man, the myth the
legendary breakfast.

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