Heart and Stroke Foundation
16 and Under
With a dramatic increase in cases of childhood diabetes and obesity, the Heart and Stroke Foundation needed to do something. In addition to rallying support for federal legislation intended to restrict food and beverage marketing to all children under 16, they also wanted to make parents aware of the dire situation. So, to do this, we took an introspective look at our own industry and created a fictional ad agency called 16andUnder that specializes in marketing to kids.
Just another day at the office
An inside look at a fictional ad agency that shone a spotlight on the scary truth of marketing to kids.
Posters that promoted the agency
The Website
In the end, the Federal Government put legislation in place to restrict marketing to kids 16 and under.