Sinai Health
See What Care Can Do
Sinai Health is a world-renowned health system and provider of integrated care. Care is their strength and it is a force to behold; it changes lives every single day. And so, it doesn’t need to be dramatized for impact or dressed up in an over-the-top production.
For their first brand campaign, we captured the power of this care up close and personal—all of its grit and authentic beauty—in a documentary series that highlighted real Sinai Health patients, clinicians, and their stories.
Countless hours of footage were edited down into this beautiful brand film.
Patient stories that were featured in the brand film were given more room to breathe and the time needed to tell each impactful story through the following mini-documentaries.
A mother with stage 4 cancer. Her premature baby. Both fighting to live.
A woman who lost her ability to speak after a stroke—but not her determination.
The story of a woman with stomach cancer and the surgeon who gave her back her life.
The clinical researchers at Sinai Health on what drives them to do what they do.
We drove viewers to our campaign website where we told the story of each patient in greater detail.
Landing page
Story page
Transit Shelter Ads
City of Toronto Partnership
Brand Guidelines